The industry of construction is starting to note the benefits of tech integrations as many industries are accelerating in progress thanks to tech adoption. Construction is yet to adopt technology in the form of tools and resources in general with Contech still being in the early stages of adoption. CRM, or client relationship management software is one of those tech innovations that could become essential in construction.
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What is CRM and How It Can Benefit Construction?
As it turns out, many clients who are ordering construction projects tend to rate their experience with different contractors based on their relationship. That relationship describes transparency, communication, and cooperation. When the relationship between contractors and clients carries such a level of importance, it is evident how CRM can easily become essential in construction. CRM represents a cloud-based software that contains lead and opportunity data at the fingertips. Additionally, CRM offers tools for creating smooth cooperation and working relationships. CRM offers an up-to-date picture on companies’ clients and projects, while all construction teams with permission may easily access information and data on any given project. Unlike the traditional way of tracking data through Excel or Outlook, as many contractors do, CRM enables real-time data updates and accurate information.
How is CRM Changing Contractor-Client Relationships?
Stats based on the collected data from construction companies using CRM speak in favor of how the software work on client relationship management. Up to 74% of users working with CRM said that the software offered improved access to customer data. That way, working with clients is made more efficient and more transparent. Up to 47% of CRM users shared that the impact on customer satisfaction was evident with the use of CRM. At the same time, construction companies can use collected data on clients and different projects to learn and accelerate based on past experiences.
