GoFor startup managed to raise 9.8 million Canadian dollars as the company closed in on seed funding. The startup is planning to expand to more markets and bring on-demand last-mile delivery service for the construction industry to more markets in Canada and the US. GoFor is starting new funding round, which should help the company to scale as more enthusiasts are getting involved in amateur home improvement and ordering building materials online.
Table of Contents
Moving to E-commerce Forcing Transformation
Brad Rollo, CEO at GoFor told FreightWaves that moving to e-commerce is forcing transformation. The Canadian startup also announced a new funding round starting in the third week of June 2020. The company is planning to expand its services as purchase activity across online stores selling building materials is increasing. The new funds should be used for launching a dispatch platform. Additionally, the new funding round should accelerate the expansion of the GoFor retail partner network in North America.
Sales Surge with the COVID-19 Outbreak
As Rollo claims, GoFor noted a significant surge in purchase volumes during the crisis caused by the outbreak of COIVID-19. As GoFor CEO further stated, the company is hoping to capture more consumer-level business. By far, as CEO claims, the company has been serving big construction companies and home builders, while the next level of expansion would be stretching to the consumer side. As Rollo claims, this is the time for DIY for many builder enthusiasts.
GoFor Planning Future Expansion to Up to 15 New Markets
As of the present moment, GoFor is currently operating across 60 cities in the US and Canada. The company offers on-demand deliveries of co9nstruction materials, taking between 2 to 3 hours to deliver an order. Rollo claims that the company is looking into expanding the market to 12 to 15 new markets. Favorable options for near term expansion are said to be the East Coast, Florida, Seattle, Portland, and Oregon.
